A website design is the right balance of design, function, and experience. Users prioritise websites that are a quick solution to their problems. A website that is easy to understand, is easy to access at all times, and fits well to any device is a game changer.
However, when one of the elements tips off, it affects the entire website ranking. Also, it distracts the user’s experience. For this reason, knowing web design mistakes is essential. More so, when you are choosing website design in Melbourne, awareness of mistakes can help you to fix the problems with a professional. Let’s start.
1. Inaccessible
Inaccessible web design means a website that does not consider people with vision or other cognitive disabilities. Most often, you build a website with the intention of reaching your target audience. You often forget that one-third of your target population can also include people with partial disabilities.
This lack of awareness makes it difficult to prioritise accessibility in a website. Common mistakes that label your website as inaccessible are: lack of colour contrast, missing alternative text for images, missing keyboard accessibility features, and overlooking focal indicators.
How to Fix It?
People who are colour blind or rely on screen readers want:
- Non-flashing colours to look at the screen easily.
- Proper alternative text for images that describes the content in a short meaningful way.
- Colour-contrasting website to read the content.
- Focal indicators to understand the current page element.
- Keyboard-accessible features to navigate websites only with keywords.
The first thing is to understand your user personas. Relying on professional web design in Melbourne is better than researching for the tools on the internet.
2. Non-responsive Design
Many businesses build their websites on the desktop, so naturally the website adjusts to the size of the desktop format. This gives rise to non-responsive web design that remains in one standard size and hierarchy, no matter if you are accessing it from mobile or computers.
As most people are constantly spending their time on mobile phones and tablets, making a website mobile-friendly is a requirement. A non-responsive web design can make it difficult for mobile users to read or understand the layout of your website.
How to Fix It?
Using mobile-friendly templates is an easy way to make your website mobile-readable. This can reduce the growing bounce rates and increase conversions. Companies offering web design in Melbourne have a team of developers who can use tools like Media queries and CS33 modules effectively.
3. Compromising User Experience for Aesthetics
Everything about a website must align with the user’s needs. From images, colours, typography, menus, content, and call to actions, everything that looks clean is not always boring.
Not prioritising user experience and placing too much attention on designs and animations can compromise the website’s functionality. Most often, lack of customisation, poor hierarchy, and too much text are reasons why users choose to hit the back button.
How to Fix It?
Websites that feature user experience are more likely to attract good traffic. You can figure this out with:
- Customisation templates from WordPress
- Use HTML tags, title, headers, subheadings, and relevant images when curating the content.
- Adopt white space technique to write in no more than 3 or 4 sentences for each paragraph.
- Use a sticky navigation bar to fix hidden menus.
Services like web design in Melbourne can ace the game and make your website adapt to the best user experience.
4. Slow Loading Speed
A website that takes forever to load is a fake and spam website in the SEO world. While you may not want to lose credibility, factors like too many plugins, large images, files, and ineffective features in a website can delay the loading process.
To avoid this mistake, monitor the website speed using GooglePageSpeed tool. Alternatively, Google analytics can also pinpoint the specific pages that are taking longer times than usual. This can be a great starting point if you are unsure where to begin.
How to Fix It?
- Compress images.
- Use caching functionalities.
- Use lazy loading technique
- Minimise the use of heavy scripts
Professional website design in Melbourne can fix the problems without having to worry about these fixes yourself.
5. Disruptive Pop-ups
Pop ups can appear forceful and distracting windows on the website. If your website has too many pop ups that come in between too often, users are likely to back off. This is frustrating for anyone who is exploring the website for the first time or has been using the website for a purpose.
To avoid this, you can do the following:
- Limit the frequency of pop ups on the website.
- Make sure they offer discounts, exclusive content, or valuable resources.
- Test the pop ups to see if they are easy to close.
Final Words
We hope you found this blog valuable. Clearly, avoiding these frequent web design mistakes can fine tune your website, reduce bounce rates, and improve conversion rates.
Many companies offering web design in Melbourne have a team of web design and developers who are proficient in making user-centric web design. Contact them today to learn more about their web designing skills.
